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2. Digital Marketing: Winning the Online Battleground
In the digital era, Ingersoll Rand exemplifies how to leverage online strategies:
Interactive Content: Its官网 showcases product lines with industry-specific case studies, demonstrating real-world impact.
Social Media Mastery: Viral科普 videos on energy-saving technologies garnered millions of views, boosting brand awareness.
SEO Dominance: A dedicated team ensures top search rankings for keywords like "industrial air compressors."
The Cost of Complacency: Companies relying solely on traditional sales—trade shows and field reps—lose access to global audiences. Ignoring digital channels means surrendering vast market potential.
