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Market Competition: Hypercompetition and Shifting Demand
Dual Threats:
Rival agents engage in cutthroat pricing.
E-commerce platforms lure customers with transparent pricing and convenience.
Evolving Client Expectations:
Demand shifts toward customized solutions (e.g., stable pressure, energy efficiency) and 24/7 after-sales support.
Case study: A client requiring specialized compressors waited two months for an inadequate manufacturer response, leading to churn.
Churn rates: 18% in 2023, rising further in 2024.
